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Didn't go to design school, still ended up here

I am the founder of Seven Twenty One, a design studio disguised as a roadside motel. Not literally, but the idea’s the same: whether you're just starting out and need a quick DIY brand to get moving, or you're further down the road and ready to go all-in on a full identity, this is your stop. I’m here to help you figure out what your brand should say, how it should look, and how to make it feel like you actually meant it.

Seven Twenty One is built for the almost-famous — the brands that are just getting noticed, or finally ready to be taken seriously. You can grab a free kit, pick up a few tools from The Vending Machine, or check in for the full branding treatment. Wherever you’re headed, I’ll help you show up like you belong there.

Elegant cursive signature of the name "Skylar" in black.

Charlanne Herold, founder of Seven Twenty One Design, smiling casually in a creative workspace. Branding designer based in Prague serving world wide

Quick-fire facts

I get design ideas in the shower, on the treadmill, and once—mid-argument with my toddler.

I get design ideas in the shower, on the treadmill, and once—mid-argument with my toddler.

I get design ideas in the shower, on the treadmill, and once—mid-argument with my toddler.

I believe “messy” is a good place to start.

I believe “messy” is a good place to start.

I believe “messy” is a good place to start.

I used to believe creativity wasn’t a “real job.” Now I help others prove otherwise.

I used to believe creativity wasn’t a “real job.” Now I help others prove otherwise.

I used to believe creativity wasn’t a “real job.” Now I help others prove otherwise.

I named my brand after the most important day, my birthday (In MM/DD format).

I named my brand after the most important day, my birthday (In MM/DD format).

I named my brand after the most important day, my birthday (In MM/DD format).

I originally wanted to be a police officer in San Diego, but now I am a designer in Prague, CZ.

I originally wanted to be a police officer in San Diego, but now I am a designer in Prague, CZ.

I originally wanted to be a police officer in San Diego, but now I am a designer in Prague, CZ.

I look like Megan Fox and by that I mean we have the same thumb.

I look like Megan Fox and by that I mean we have the same thumb.

I look like Megan Fox and by that I mean we have the same thumb.